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Asset Creation

Designing In-Game Server Ads

Module 1: The Billboard Canvas

ERLC allows private server owners to replace the default in-game billboards scattered around Liberty County with custom images. This is an incredible tool for establishing server lore, advertising in-game businesses (like a player-run mechanic shop), or announcing upcoming server events (like a weekend car show).

Module 2: Technical Specifications

A great design is ruined if it is stretched or pixelated. You must design your ads to match the specific aspect ratios of the in-game billboards.

Module 3: Design Principles for High-Speed Viewing

Players will be viewing your ads while driving past at 80+ MPH. Therefore, your design must prioritize visual hierarchy and readability.

Do: Use large, bold fonts. Stick to high-contrast colors (e.g., white text on a dark background). Keep the message to fewer than 7 words.

Don't: Write paragraphs of text. Use thin, cursive fonts. Clutter the ad with too many small images.

Module 4: Strict Moderation Rules

The rules for billboards are even stricter than those for liveries because they are highly visible public broadcasts.

Conclusion

When used correctly, custom billboards make Liberty County feel alive and tailored specifically to your community. By following the dimensional guidelines and adhering strictly to the no-link rules, you can create stunning environmental storytelling.